Built by people who grew up in workshops.
Diesel Dominate started because we got sick of watching brilliant truck shops get fleeced by agencies that didn't know a turbo from a tail lift. We're family of mechanics, fleet managers, and a couple of marketers who decided to combine the two skill sets and make it count.
We don't have a "diesel division." Diesel is the whole company. It's what we wake up thinking about and the only kind of client we'll take on.
Four non-negotiables.
We say no a lot.
If you don't fix trucks, we don't take your money. Specialism beats generalism every time.
Numbers over noise.
If we can't tie an action to a tracked outcome, we don't do it. No vanity metrics, no 'brand impressions'.
Mechanic-grade plain talk.
Reports a fleet director can read in two minutes. No agency word salad.
Month-to-month, always.
No 12-month lock-ins. If we're not pulling our weight, you should be able to walk on a Friday.
Small. Sharp. Senior.
No account executive farms. You work directly with the people doing the work, every week, on a first-name basis. If you call us at 7am because a competitor just outbid you, someone answers.